AI automation, built for local Australian businesses.
DLRX AI Agency is a Brisbane-based AI automation agency. We build custom AI systems that reply to every lead in under 5 seconds, qualify them, and book appointments — 24/7, across Instagram, WhatsApp and phone.
Most local businesses don't lose customers because their service is poor — they lose them because no one answered in time. A missed call, an unread Instagram DM, an enquiry that came in after hours. Each one is a customer who booked somewhere else.
DLRX exists to close that gap. We build and run AI systems that answer every call and message the moment it arrives, qualify the lead, and book it straight into your calendar — so the businesses that do great work finally stop losing customers to the ones that just reply faster.
Built by Alex Delareux in Brisbane.
DLRX AI Agency was founded by Alex Delareux, an AI agency founder based in Brisbane, Australia. After seeing how much revenue local businesses quietly lose to slow replies and missed calls, Alex set out to make practical AI automation — the kind usually reserved for big companies — accessible to clinics, salons, agents and tradies.
Today DLRX builds bespoke AI systems for businesses across Australia, with every system designed, deployed and supported hands-on rather than handed over as software to figure out alone.
How we work
The principles behind every system we build.
Practical over hype
We don't sell buzzwords. We build AI systems that do one thing exceptionally well: turn missed leads into booked appointments.
Local-business first
We focus on Australian SMEs — clinics, salons, agents and tradies — not enterprises. Our systems are built for how local businesses actually win customers.
Done-for-you
We handle the build, the integrations, the AI training and the support. You approve the messaging; we run the system.
No lock-in
We work on rolling monthly plans. We'd rather earn your business every month than trap you in a long contract.
Stop losing leads tonight.
Every missed message is a client booking with someone else. Put an AI on it that never sleeps — live in 48–72 hours.