Everything you need to know about DLRX

Typically 48–72 hours from kickoff to live. We handle the build, integrations and AI training, then run a short review with you before switching it on.

None at all. We build, configure and maintain everything for you. You approve the messaging and tell us where bookings should land — we handle the rest.

Just access to your channels (Instagram, WhatsApp, phone), your calendar, and a quick brief on your services and ideal customer. We take it from there.

DLRX was founded by Alex Delareux, a Brisbane-based AI agency founder focused on bringing practical, revenue-driving AI automation to local Australian businesses.

DLRX AI Agency is a Brisbane-based AI automation agency, founded by Alex Delareux. We build custom AI systems for local businesses that reply to every lead in under 5 seconds, qualify them, and book appointments across Instagram, WhatsApp and phone — 24/7.

Yes. A traditional chatbot follows rigid scripted buttons. DLRX uses modern AI that understands natural language, holds real conversations, adapts to each lead, and books appointments — across voice and messaging, not just a website widget.

Our AI receptionist is a natural-sounding voice AI that answers your inbound calls around the clock. It greets callers, answers common questions, qualifies them, books appointments directly into your calendar, and routes urgent calls to your team — so no call ever goes to voicemail.

Instagram DM, WhatsApp, and phone calls — the channels where local-business enquiries actually happen. Everything runs from one system with a single view of every conversation.

We configure custom qualifying questions based on your ideal customer — budget, intent, timeline, service needed. The AI scores and tags each lead so your team only spends time on the ones worth pursuing.

DLRX plans have a one-time setup fee plus a monthly subscription. Starter: $2,500 setup + $950/mo (Instagram DM). Growth: $4,500 setup + $1,750/mo (Instagram + WhatsApp). Scale: $7,500 setup + $2,900/mo (all channels incl. AI Receptionist). Flagship: $15,000 setup + $3,250/mo (fully custom). Standalone AI Receptionist: $4,000 setup + $2,000/mo.

Starter ($2,500 setup + $950/mo) covers Instagram DM for solo operators. Growth ($4,500 setup + $1,750/mo) adds WhatsApp, custom scripts, CRM sync and follow-ups. Scale ($7,500 setup + $2,900/mo) adds AI Receptionist voice, advanced routing and a dedicated strategist. Flagship ($15,000 setup + $3,250/mo) is a fully custom AI build for complex or high-volume businesses.

All plans are rolling monthly with no long lock-in. You pay the one-time setup fee when you start, then a monthly subscription you can cancel anytime — we'd rather earn your business every month.

Your monthly fee covers: AI maintenance and optimisation, all integrations, ongoing performance monitoring, and reporting. The setup fee covers the initial build, configuration and AI training — it's paid once.

Most clients recover the monthly cost from leads they used to miss within the first few weeks — through faster replies, fewer missed calls, and more booked appointments. Results scale with your enquiry volume.

From day one. The moment the system goes live it starts answering and booking leads 24/7, including the after-hours enquiries you were previously losing.

The AI replies in under 5 seconds, answers their questions, asks your qualifying questions, and either books them into your calendar or hands them to your team with the full conversation and context attached.

We offer a free 30-minute strategy call where we map out exactly how the system would work for your business and show you a live demo. You can book it directly from this site.