Legal

Privacy Policy

Last updated: 29 June 2026 · DLRX AI Agency, Brisbane, Australia

1. Data Controller

DLRX AI Agency (ABN 15 417 873 994), based in Brisbane, Queensland, Australia, is the data controller for personal information collected via this website and our outreach activities. Contact: contact@dlrxai.com

2. Data We Collect

We collect personal data in the following situations:

  • Contact formName, email address, phone number, company name, and any information you include in your message.
  • LinkedIn outreachName, job title, company, LinkedIn profile URL, and any information you share in our conversation — collected in accordance with LinkedIn's terms of use.
  • Analytics cookiesAnonymised usage data (pages visited, session duration, referring source) collected via analytics tools to improve our website.
  • Email correspondenceContent of emails you send us, including your email address and any personal details you include.

3. Legal Basis for Processing (GDPR)

For contacts in the European Union and the United Kingdom, we process personal data on the following legal bases:

  • Legitimate interest (Art. 6.1.f GDPR) — B2B outreach, follow-up communications, and improving our services. We have conducted a balancing test and determined that our legitimate interest does not override your rights and freedoms.
  • Performance of a contract (Art. 6.1.b GDPR) — when processing is necessary to deliver services you have requested.
  • Consent (Art. 6.1.a GDPR) — for analytics cookies, where required.
  • Legal obligation (Art. 6.1.c GDPR) — where required by applicable law.

For Australian residents, we process personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

4. How We Use Your Data

We use your personal data to:

  • Respond to your enquiries and book calls
  • Deliver and improve our AI automation services
  • Send relevant follow-up communications (B2B context)
  • Analyse website performance and user experience
  • Comply with legal and regulatory obligations

We do not sell, rent, or trade your personal data to third parties.

5. Data Sharing

We do not sell your data. We share it only with the following internal tools used to manage our business operations:

  • HubSpotCRM and email communications. Data may be stored on servers in the US (Standard Contractual Clauses apply for EU transfers).
  • Apollo.ioB2B contact enrichment and outreach management.
  • WaalaxyLinkedIn outreach automation. Used in compliance with LinkedIn's terms of use.

All processors are bound by contractual data processing agreements and are required to process data only on our instructions.

6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected. As a guideline, we retain contact data for a maximum of 3 years from the date of last meaningful interaction. Data is deleted or anonymised upon request or when it is no longer necessary.

7. Cookies

  • Analytics cookiesTo understand how visitors interact with our site (pages visited, session duration, traffic source). These are anonymised and do not track you across other websites.
  • Essential cookiesRequired for the website to function correctly (e.g. session management). These cannot be disabled.

We do not use advertising or tracking cookies.

8. Your Rights

Depending on your location, you may have the following rights over your personal data:

  • Right of access — request a copy of the data we hold about you
  • Right to rectification — request correction of inaccurate data
  • Right to erasure — request deletion of your data ('right to be forgotten')
  • Right to restriction — request that we limit how we use your data
  • Right to data portability — receive your data in a structured, machine-readable format
  • Right to object — object to processing based on legitimate interest
  • Right to withdraw consent — where processing is based on consent

To exercise any of these rights, email us at . We will respond within 30 days. contact@dlrxai.com If you are in the EU/EEA, you also have the right to lodge a complaint with your national data protection authority.

9. LinkedIn Data

When we contact you via LinkedIn or you connect with us through LinkedIn campaigns, we process data visible on your public LinkedIn profile (name, job title, company, profile URL) and any information shared in our conversation. This processing is conducted in compliance with LinkedIn's User Agreement and Privacy Policy. We use LinkedIn data solely for B2B outreach purposes and do not store it beyond our CRM for longer than necessary.

10. International Transfers

Our primary operations are based in Brisbane, Australia. Some of our service providers (including HubSpot and Apollo.io) store data in the United States. Where personal data is transferred outside the EU/EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission.

11. Security

We apply reasonable technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction. Access to personal data is restricted to authorised personnel only.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via our website. The date of the most recent update is shown at the top of this page.

13. Contact

For any privacy request, question, or complaint, please contact us at: contact@dlrxai.com

DLRX AI Agency · Brisbane, QLD, Australia

This policy applies to personal data processed by DLRX AI Agency in the context of our website (https://www.dlrxai.com) and our B2B outreach activities. For questions or to exercise your rights, email contact@dlrxai.com.

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